Many businesses and companies use paid social strategies to boost their social media posts and gain traction to their channels. Here are some guidelines on how to incorporate paid social into the following platforms:

Facebook offers a plethora of ad formats that you can explore. From photo, video, and carousel to slideshows or collection ads; just make sure to choose the one that suits your needs best.

From a simple promoted tweet, to a promoted emoji linked to your brand or a cheeky “tweet to unlock” feature to drive the conversation, Twitter has many formats that can help your brand reach new heights.

Instagram offers several ad formats. From stories, photo, video, and carousel to explore, IGTV or Instagram Shopping ads; each ad type works for different business goals and has different call-to-action options available.

Whether you go with Linkedin’s Sponsored Content, Sponsored InMail and Text Ads; make sure that the ad format you choose aligns with your goals before launching your campaign.

Since Pinterest is a completely visual platform, its Standard, Video, Carousel and Shopping pin ads are designed with that key feature in mind.