Learning how to write a press release is an essential component of your marketing campaign. If you have an official statement or announcement to make for your company/product, a well-written PR will drive engagement.

 

Components of a Press Release:

1. Articulate your announcement in concise headline and Introduce all facts on your leading paragraph

2. Explain the Announcement in each paragraph after without being redundant, in addition to a call to action

3. Give Direct Quotes from subject matter experts (i.e. owner/president, 3rd perspective, if constructive)

4. Explain the background of the company on the boiler plate (about section)

NOTE: Most won’t read past the headline

 

WRITE A PRESS RELEASE