Similar to your social media content, your company should have a variety of hashtags that fall under different categories as well. By having a variety of hashtags, you won’t be repetitive when posting content. Here are the categories of hashtags your company should stick to:

Hashtags that help expand the reach of each post with straying away from your brand’s  ethos

Hashtags that align with trends relating to your brand in addition to competitor’s hashtags

Hashtags that align with your brand’s proposal as a brand and brand values

Hashtags that emphasize specifics about the content being posted